Opioid Prevention Campaign

Social Media Toolkit

Download and share the samples messages and images to your social networks during each week of the campaign.

How to use this toolkit

This campaign includes three primary key message categories: safe use  safe storage  and safe disposal 

Elements of the Campaign Include

All messages should include a link to StartTalkingNow.org/rx which will lead users to more information on the website of Start Talking Now, a project of the Washington Healthy Youth Coalition.

Each message category includes optional hashtags that can be used for the campaign. Facebook and Instagram posts have the capacity to include many hashtags, but because Twitter posts have limited space, priority should be given to including the link to Start Talking Now.

News You Can Use

Take Back Initiative 2017

In preparation for the April 29 National Prescription Drug Take Back Day, feel free to add information on events in your area—DEA National Take Back Initiative  or see the map of local secure medicine return locations at www.takebackyourmeds.org/ 

KEY MESSAGE CATEGORY #1

Safe Use = Safe Kids

Optional Hashtags: #SafeUseSafeKids   #StartTalkingNow   #PreventOpioidAbuse

As early as age 11, some kids try their parents’ pills. Talk with your child about safe medicine use.

StartTalkingNow.org/rx

Teens who hear about the risk of drugs from their parents are 50% less likely to use them. Start Talking Now.

StartTalkingNow.org/rx

Don’t need it? Don’t fill it.  Ask your doctor and dentist about alternatives for teens.

StartTalkingNow.org/rx

KEY MESSAGE CATEGORY #2

Safe Storage = Safe Kids

Optional Hashtags: #SafeStorageSafeKids   #StartTalkingNow   #LockUpYourMeds   #PreventOpioidAbuse

Are your prescription pain medications locked up? Nearly 1/2 of American teens who abused Rx meds took them from their parents.

StartTalkingNow.org/rx

More than 3 out of 5 drug overdose deaths involve an opioid.

StartTalkingNow.org/rx

Are your medications locked up? As early as age 11, some kids try their parents’ pills.

StartTalkingNow.org/rx

Teens you know may be using your prescription pain medications. Keep prescriptions locked up. Learn more here:

StartTalkingNow.org/rx

KEY MESSAGE CATEGORY #3

Safe Disposal = Safe Kids

Optional Hashtags: #TakeBackYourMeds   #SafeDisposalSafeKids   #StartTalkingNow   #PreventOpioidAbuse

Need extra space? Visit your local drug take-back event. #TakeBackYourMeds

StartTalkingNow.org/rx

Never flush medications. They’ve been found in our streams, ground and marine waters. Find your local take-back program. #TakeBackYourMeds

StartTalkingNow.org/rx

Are your old Rx meds the X on someone’s treasure map? Find your local take-back program to discard of them. #TakeBackYourMeds #SafeDisposalSafeKids

StartTalkingNow.org/rx

Sample Distribution Schedule

Below is a sample schedule that uses the included campaign elements of key messages, letter, flier and sample posts. Posts could be sent out daily or just a few times a week, and can be used multiple times throughout the campaign.

This campaign begins April 19, 2017, so early posts and messaging can be used to raise awareness of the annual “National Prescription Drug Take Back Day” on April 29, 2017.

WEEK ONE:

  • Introductory letter is sent to communicators
  • 3 posts on three separate days with at least one featuring safe disposal

WEEK TWO:

  • 3 posts on three separate days. Posts on April 27, 28 and/or 29 should feature safe disposal and, if possible, include local disposal sites

WEEK THREE:

  • 3 posts on three separate days, one from each Key Message Category

WEEK FOUR:

  • 3 posts on three separate days, one from each Key Message Category

WEEK FIVE:

  • 3 posts on three separate days, one from each Key Message Category

WEEK SIX:

  • 3 posts on three separate days, one from each Key Message Category

NEWS YOU CAN USE

Washington state tackles opioid epidemic

You might have noticed opioid abuse awareness posts popping up in your social media feed over the past few weeks. [YOUR ORGANIZATION NAME] has joined other organizations around the state to share information via social media to raise awareness about this serious public health crisis.

Drug overdose is a leading cause of accidental death in the U.S. and in Washington state, and now more Washingtonians are dying from opioid overdoses than car crashes[1].

In 2015, more than 700 people in Washington died from overdoses involving opioids[2], and 57 percent of people currently using heroin were dependent on prescription opioids before they began using heroin[3].

Our state is sounding the alarm, with Gov. Jay Inslee signing an executive order intended to raise awareness about this epidemic in the hopes of preventing additional opioid-related addictions and deaths.

We encourage you to share these posts with your friends and organizations, so we can spread the word to encourage #safeuse, #safestorage and #safedisposal. This keeps youth of all ages safe and can prevent misuse, abuse and dependence.

For more information, and to learn how you can make an impact to keep youth safe in your home and community, please see www.StartTalkingNow.org/rx